To redefine an entire submarket and revitalize a neighborhood isn’t exactly a walk in the park. But it’s also not an opportunity that presents itself very often. So any organization willing to recognize the opportunity and execute on it fearlessly and relentlessly must have a culture to match. And it must have people so deeply committed and impassioned that they are ready to go for the ride of their lives.
Sterling Bay had a vision of the Fulton Market district as a bustling neighborhood, new as a destination but steeped in history. The challenge? The market was in a recession and demand for office space was nearly nonexistent. But the culture at the core of this real estate company dictated only one way: forward.
The key to Sterling Bay’s culture? Wanting to “be a place where you like to do business,” says Scott Goodman, Founding Principal, and a place “you like to be.” Simplistic? Maybe. But in simplicity lies truth and being a good organization, in the most fundamental sense of the word, has helped Sterling Bay become the market maker it is today.
And what about the office space of the hottest real estate company in town? “A work environment validates a culture,” says Managing Principal Andy Gloor and Sterling Bay’s office is “exactly indicative of our personality,” says Goodman, with designers ensuring it is “open, collaborative, and encourages interaction.”
The company doesn’t see its business as reinventing a neighborhood. It is simply peeling back layers to reveal what was always there, and it pays homage to the artifacts found at the various buildings restored to their original beauty on what Director of Design Regina Stilp affectionately calls the Frankenstein Wall. And the office itself is a mix of opposites. Hemp wallpaper lines the walls of a hallway adorned with a metal sculpture hanging from its ceiling. A natural green wall in the lobby hangs against a backdrop of brick.
The office space gives visitors a feeling of “life, of growth, of oxygen,” says Goodman. And for a company breathing life into the Fulton Market district, the metaphor couldn’t be any better.